DIGITAL FABRIC PRINT


EXHIBITION


UTILITY 1-5
Branding 
What would loungewear look like it if it was made to function like activewear? Utility 1–5 is a brand that produces high performance loungewear made to function for specific home activities. These activities would include working at home, laying on the couch, internet/social media surfing, and getting ready. Each piece of loungewear has a different level of usefulness ranging from level 1 to a maximum of level 5 to keep track of how many functions each garment has. Each piece of loungewear has a label breaking down the room, use, material, and material function showing what the garment is most useful for.

U1 _undergarment
U2 _media surfing
U3_get ready
U4_work from home
U5_lounge