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Proposed Branding & Merch



Slush Ring & Packaging




SONIC SLUSH RING
Packaging
Print
Art Direction
Merch
The Sonic Slush Ring is a mood ring shaped to perfectly mirror SONIC’s iconic cup, all while guiding folks to their personal slush satisfaction. Each mood color corresponds to one of Sonic’s most popular slush flavors. Pulling from the y2k revival as our guiding light, the ring was brought to life through QVC-inspired videos, accompanying merch you’d find in an early 2000’s teen mag.

Photography by Jon Paul Douglass
Running on Cargo