DIGITAL FABRIC PRINT

UTILITY 1-5

Branding 

What would loungewear look like it if it was made to function like activewear? Utility 1–5 is a brand that produces high performance loungewear made to function for specific home activities. These activities would include working at home, laying on the couch, internet/social media surfing, and getting ready. Each piece of loungewear has a different level of usefulness ranging from level 1 to a maximum of level 5 to keep track of how many functions each garment has. Each piece of loungewear has a label breaking down the room, use, material, and material function showing what the garment is most useful for.

U1 _undergarment
U2 _media surfing
U3_get ready
U4_work from home
U5_lounge

VISUAL EXPLORATIONS OF CLOTHING

Print Design

In order to understand what interested me about clothing, I divided it into four categories: comfort, uniform, control and the masses. I determined that I wanted to explore the masses and uniform which brought me to designing high performance loungewear. 

R29 ILLUSTRATIONS

Illustration

Various editorial illustrations for Refinery29.